What is “Asahi” Breweries?
Asahi Breweries, Ltd. is one of Japan’s leading beer and beverage manufacturing and sales companies. Founded in Osaka in 1889, Asahi Beer offers a wide range of beverage products in Japan and abroad, and is particularly known for its beer products, including Asahi Super Dry. Since its release in 1987, Asahi Super Dry has received high praise for its clear taste and sharpness, and is loved not only in Japan but all over the world.
Analysis of Asahi Breweris strength
- Long history and rich experience
- Innovative product development
- Strong brand value
- Global business development
Long history and rich experience
Since its founding in 1889, Asahi Beer has grown together with Japanese culture throughout its 130-year history. This long history, along with our extensive experience, is recognized by consumers as a form of trust in our quality. History and experience directly contribute to the company’s strengths in the form of product quality, manufacturing process improvements and the ability to adapt to market changes.
Innovative product development
The success of Asahi Super Dry symbolizes Asahi Beer’s innovation. The company maintains a competitive advantage by always anticipating market needs and introducing products with new flavors and concepts through its own research and development. This innovative product development plays a key role in maintaining our market leadership by responding to consumers’ increasingly diverse tastes and changing lifestyles. As of March/2022, the sales volume of cans for Asahi Super Dry, which Asahi Beer Co., Ltd. has undergone a complete renewal, is 141% compared to the previous year, and is trending extremely well.
strong brand value
Asahi Breweries has built a strong brand along with a high-quality product image. In particular, “Asahi Super Dry” has gained high recognition and recognition both domestically and internationally, and this is one of the company’s strengths. A strong brand value is an important asset in introducing new products to the market and maintaining the market position of existing products.
Global business development
Asahi Breweries is not limited to the domestic market, but is actively expanding overseas. Expanding business overseas means expanding our share in the Asian market, which is expected to grow, and in the European and American markets, which are already mature. Improving brand recognition and establishing a sales network overseas contributes to market diversification and risk diversification, and provides a certain level of protection against economic instability and domestic market saturation.
Market Position
In 2023, Asahi Breweries will have a 36.3% share of the domestic sales volume of beer-based beverages, ranking first for the second consecutive year.
Future
Asahi Breweries is likely to seek growth by expanding its international presence. In regions where it already operates, such as Asia, Europe, and North America, it will aim to improve brand recognition and strengthen its sales network. The company may also actively seek to expand into emerging markets. Also It is expected that the company will focus on developing products that meet the diverse needs of consumers, including not only beer but also non-alcoholic drinks, health-conscious drinks, and craft beer. A focus on eco-friendly products and packaging also has the potential to tap into a customer base that values sustainable consumption.
